utime Fitness is a franchise business that focuses on the customer first, providing members with the best equipment, guidance and value-added services to help them achieve results. Location is key for any fitness studio and utime secures the most convenient, premium locations to ensure that you optimise your every workout – leaving more time to concentrate on life at leisure!

To review the existing branding and develop a website for utime Fitness Studio using the existing colour palette, branding and support design elements. Develop material required to assist with the day to day functionality of the business. Deliverables include website, membership forms, internal studio signage, and digital material.

Genus Creative developed utime Fitness Studio’s website based on their identity. Prior to embarking on project, all the existing imagery was reviewed, additional imagery was sourced and developed and a strategic plan was implemented on how the website rollout would take place.