Mr Sparkle is a DJ, booking agent and entertainment consultant based in Brisbane providing specialised service and advise to clients in both hospitality and corporate industries. He also offers a distribution service to his clientele.

To create a brand identity that encompasses all of the services that Mr Sparkle offers through clear, concise branding.

Genus Creative reviewed all the services that Mr Sparkle offered before embarking on a the new brand creation. Working with Mr Sparkle to understand the nature of his business and clientele, as well as changes to be made in the near future. The branding initiative included: Logo creation, corporate stationery and digital execution for social media, development of sub brands, website design, promotional material, print management and production.