Ferro Arch is an architectural firm developing high quality, cutting edge, contemporary buildings, from small to large scale, across the residential, commercial, industrial, hotel and mixed use categories.
Their Genus
The Brief
To create a contemporary, professional and sophisticated corporate identity to attract high-calibre clientele.
The Solution
Genus Creative undertook a full brand analysis, examining the existing branding elements and recognising the need for a stronger, more professional, singular corporate identity to cut through to a more diverse clientele. We delivered a new logo, redesign of full stationery suite including letterhead, business cards, with comp, presentation folders.